This campaign was created and produced by Curtis Birch, for The Nature Conservancy, recently named “Top-Rated Charity” by the American Institute of Philanthropy. The series of spots entitled, “Hands,”engaged viewers in the idea that all of us must lend a hand to protect the air we breathe, the food we eat and the water we drink. Curtis Birch secured Edward Sharpe and the Magnetic Zeroes, hit song, “Home,” for the soundtrack–thanks to the band’s generosity and belief in the cause.