Created by Curtis Birch, and produced in collaboration with acclaimed Burbank stop motion house, Stoopid Buddy Studios, and director David Brooks. This national broadcast spot entitled, “The Book of Sanuk,” aired for a season of ABC’s X Games and was tied to an interactive web portal and digital shopping experience at: www.Sanuk.com/theBook. The long-running TV spot was responsible for a 38 percent increase in site traffic during its broadcast run.
