The Royal Tenenbaums

It's a sentence.Curtis Birch delivered strategic thinking and conceptual creative work for the Oscar-nominated film, The Royal Tenenbaums. The deliverables also included an award-winning tagline that drove the advertising campaign through all channels worldwide, including print, TV, OOH, guerilla and digtial.Curtis Birch founder, Richard Yelland, penned the film's evocative line, "Family isn't a word. It's a sentence." which was honored in Adweek's, "Top 66 Movie Taglines of the Last 30 Years." The Royal Tenenbaums received an Academy Award nomination for Best Original Screenplay.