Mattel/Hot Wheels 'Nitro'

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Every commercial project requires creative problem solving. The challenge here was to capture, in all of its glory, a toy car that races up to 600 scale miles per hour. Elaborate lighting bays and custom camera rigs were required to follow the action at extremely high frame rates. Produced by Curtis Birch and directed by Richard Yelland for Ayzenberg creative agency and Hot Wheels/Mattel.